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Prints for the People: A Gallery Walk with Jane Bianco

April 11 @ 12:00 pm 12:30 pm

Fletcher Martin (1907-1979)
Trouble in Frisco, ca. 1936
offset lithograph on cream wove paper
19 x 13 15/16 inches (sheet)
Gift of Mrs. Jean Martin, 1982.10 Copyright: © Estate of Fletcher Martin

Join the Farnsworth’s curator, Jane Bianco, for a discussion and guided walk through the galleries to view the exhibition, Prints for the People, currently on view at the Farnsworth Art Museum. Guests will have the opportunity to interact, ask questions, and gain deeper insight into the history and meaning of the prints on view. The walk will last approximately 30 minutes, after which guests will have the opportunity to explore the remaining galleries independently.

The graphic arts flourished between the stock market crash of 1929 and the United States’ entry into World War II. Associated American Artists (AAA), a print publisher and gallery based in New York City, revolutionized modern print collecting throughout the Great Depression and beyond. The publisher’s mission was to bridge the gap between artists and their audiences by making fine art affordable to the general public. This program also provided a primary source of income to artists, including Thomas Hart Benton and Grant Wood.

AAA transformed modern print collecting as an affordable alternative to collecting paintings, employing a vigorous marketing campaign directed to middle-class households. AAA’s mail-order campaigns, magazine advertisements, department store sales, and traveling exhibitions supported artists and kept AAA in business until 2000. Drawn exclusively from the Farnsworth’s collection, this exhibition presents a snapshot of AAA’s efforts and artists’ contributions during its early decades.

Free with museum admission.

Meet in the museum lobby.